NYT’s Ascheim To Head AP Gateway; AP Mobile’s Litvack Will Lead Product Dev

A restructuring is on the way for the revenue side of the Associated Press, with changes coming as soon as next week as part of Jane Seagrave’s recent promotion to chief revenue officer and the creation of new business unit AP Gateway. Among the changes: paidContent has learned that Jeff Litvack, who created AP Mobile, [...]

Relief For iPhone Toting Bashful Bladder Sufferers

EEZi-Pee (www.EEZi-Pee.co.uk), is a mobile Website designed to help those suffering from paruresis or  bashful bladder, a phobia that manifests itself as difficulty in urinating, particularly in the presence of others such as in public restrooms. It lets the paruresis sufferer listen (hopefully using headphones in public) to a variety of running water sounds on [...]

AP Opens New Products Gateway; Unit Includes AP Mobile, OVN

The Associated Press is forming a new business unit called AP Gateway focused on creating products for new platforms—and more revenue for its members. More than that, to the folks inside AP it’s a move from preparing for the future to acknowledging it as the present. Or, as CEO Tom Curley is telling the Colorado [...]

Apple Talks Acquisition Strategy At Shareholder’s Meeting, Still Wants iPhone All To Itself

At the annual Apple shareholder’s meeting yesterday, CEO Steve Jobs reiterated again the fact that Apple is a mobile device company focused on small acquisitions to grow its businesses using the nearly $26 billion pile of cash its sitting on.  Through its acquisition history and future plans, its clear that Apple wants to own every [...]

Apple’s Cash Hoard Is For Taking Risks

Apple’s CEO Steve Jobs told shareholders at its annual meeting yesterday that its $25 million in cash and short-term securities would not be doled out as dividends, but rather is best set aside for making acquisitions. “When we think about big, bold things, we know that if we needed to acquire something, a piece of [...]

The Wisdom of Crowds

Crowdsourcing is the practice of using “ordinary” people to generate ideas and intelligence. Here, Lie Luo, Lead Consultant for Mobile and Wireless at market intelligence firm Global Intelligence Alliance, offers advice to companies looking to crowdsource mobile services Successful crowdsourcing projects carried out by prominent online service vendors  such as Threadless, InnoCentive, iStockPhoto and Google [...]

How Do Well Done

A great presentation from the Mobile Marketing Association’s Paul Berney to conclude the How Do Mobile Marketing event in Manchester. It’s never easy going on last, but he is keeping the delegates engaged till the very end. He began by pointing out how the mobile marketing business has spent far too long failing to talk [...]

r2integrated Develops Unique Quadrant To Predict The Future Of Your Brand’s Mobile Apps

r2integrated, an internet marketing and technology firm, has developed a simple and innovative tool to help brands plot the future of their mobile apps.  By comparing an app’s brand value against its usefulness, the tool predicts whether the app is doomed for failure or future success. The quadrant is comprised of “campaign focused,” “most successful,” [...]

Every Brand Should Have One

I’m at the brilliantly-named How Do Mobile Marketing conference in Manchester – well as a Northerner, it gave me a laugh anyway – where both the delegates and myself have got the worst of it out of the way. Yes, I was asked to give an ‘Introduction to Mobile Marketing’ presentation to kick things off. [...]

Zeemote JS1 Joins ‘Works With Nokia’ Program

Zeemote has announced that the its JS1 Bluetooth Controller has been accepted into Nokia’s new Accessory Developer Program, ‘Works with Nokia’. Under this program the Zeemote JS1 Controller will be sold in a retail pack featuring the Works with Nokia logo through retail channels internationally. both online and in store.Zeemote says the JS1 Controller is [...]

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