It’s easy for people who have been in marketing a long time, especially digital marketing, to make claims that mobile marketing is a waste of time. MobileStorm CEO Jared Reitzen put up a passionate post earlier this week confronting the prejudice against mobile marketing among e-mail marketers. One of the biggest problems with email marketing [...]
I had a great time at yesterday’s N900 meetup in San Francisco. It was organized by N Series US‘ Matt Bennet and TnkGrl Mobile‘s TnkGrl and sponsored by Nokia who graciously picked up the bar tab and provided a couple of N900′s to play with. Matt posted some photos of the meet up and Tnkgrl’s [...]
A trio of iPhone app-makers have secured mobile rights to publish more than 70 Marvel (NYSE: MVL) comics. Titles include Joss Whedon’s Astonishing X-Men series, Ed Brubaker’s Captain America, and other two X-Men series. The comics will be available for $2 each through In App Purchase with Comixology and Panelfly’s free apps, and 99-cents individually [...]
It’s no secret that younger consumers respond to mobile marketing much more than older consumers, but I came across an interesting case study that dove into the realm of socioeconomic and race-based demographics in regards to how they respond to mobile marketing. Continental Airlines recently ran a marketing campaign aimed at the Hispanic-American demographic in [...]
Nokia is shutting down N-Gage, its beleaguered, two-year-old mobile games service. The company will still sell N-Gage games through the end of September 2010, and players will still be able to interact via the N-Gage Arena, but after that the service will go dark. Instead, the company will focus on funneling gamers through to its [...]
Sprint is getting into the mobile app store business. This week Sprint Nextel unveiled plans to roll out its own mobile application storefront. Gone from future BlackBerry and Windows Mobile 6.5 handsets will be the embedded app stores that accompany each phone’s respective operating system. Although much is not yet known of Sprint’s forthcoming app [...]
Pause for a moment and shed a tear for the Nokia N-Gage. This monumental device, which brought sidetalking to the world, as well as a portrait-oriented screen for gaming, evolved into the N-Gage platform (no, we didn’t quite get that, either) — and now it’s being taken behind the shed and put out of its [...]
The high cost of acquiring Indian 3G spectrum in the country's forthcoming auctions will mean that many mobile operators will not see a return on their investment for at least three years, according to a new Wireless Intelligence study. The study found that 3G data services are likely to remain a niche offering in the short [...]
Amsterdam is the venue for a new international event with a focus on mobile strategies, applications and Smartphones. iCE Amsterdam is a two-day conference, open to anybody who is professionally involved in mobile applications, strategies, marketing, business or development. In addition to the ubiquitous iPhone, the event will also cover Android, Blackberry and Windows Mobile. [...]
The GSM Association (GSMA) has announced its shortlist of 43 nominees for the Asia Mobile Awards 2009, as well as five finalists for the Asia-Pacific leg of this year’s Mobile Innovation Grand Prix competition. Winners for both the Asia Mobile Awards and the Mobile Innovation Grand Prix – APAC Tournament will be presented at the [...]
