With over 2 billion downloads so far and nearly 85,000 apps to choose from, Apple’s App Store is a growing economy of developers and consumers with one simple metric taking precedence over all else- the price of the apps. Determining that price is a delicate art- make it to expensive and nobody will want it, [...]
Content delivery platform provider Akamai Technologies announced the introduction of the Akamai HD Network, a video platform promising to deliver HD video online to viewers using Adobe Flash technology, Microsoft Silverlight and the iPhone. According to Akamai, the HD Network–developed for large-scale broadcasters and film distributors seeking to complement television and DVD via the Internet–supports [...]
Nokia’s new N900 smartphone may look like an N97 on the outside, but, powered by the Linux-based Maemo OS, what place will it really have in the market? At least for now, hacker-developers are the target. Nokia (NYSE: NOK) launched a competition dubbed Push at the recent onedotzero film festival, showcasing what tinkerers have been [...]
A report published by Experian CheetahMail reveals that while a quarter of people now access emails via their mobile phone, poor formatting and a lack of brand recognition means that almost a third of permission-based marketing emails are being deleted unread. The report, ‘Email marketing: the mobile conundrum’, is based on research commissioned by Experian [...]
Quick-service restaurant giant Burger King is sponsoring CBS College Sports’ on-air polls and quizzes urging viewers to text in to engage with the network. Go to Source
With so many apps available from so many different mobile platforms, which app categories and genres usually retain the most usage and downloads over the long-haul? Flurry, a leading mobile analytic solution, decided to conduct some research to find out once and for all. Flurry used a sample size of over 2,00 live applications and [...]
Mobile marketing firm HipCricket introduced a new measureable mobile coupon targeting retailers and quick-service restaurants, providing consumers with single-use promotional codes that are fully trackable by any point of sale system that accepts Visa or MasterCard. According to HipCricket, the solution is optimized for all 240 million U.S. handsets optimized for text messaging–the consumer texts [...]
First Orange breaks O2’s exclusive deal to sell Apple’s iPhone to UK consumers, now Vodafone (NYSE: VOD) joins them: the company announced in a short statement on Tuesday morning that it will sell the 3G and 3GS models from “early 2010” in the UK and Ireland, giving it its twelfth and thirteenth iPhone country deals. [...]
Mobile music discovery provider Shazam has teamed up with O2 to offer O2 customers an enhanced mobile music experience. When an O2 customer hears a song they like, they just have to 2580 on their mobile and hold it up to the music for a few seconds. Shazam’s service will then text the user back with [...]
Luxury auto brand Lexus and oil giant Chevron are the first sponsors of the new CNN application for the iPhone and iPod touch, with logo placement and banner ads from both brands. Go to Source
