Blyk, the UK-based MVNO that operated under an ad-funded business model, is ceasing operation. The company couldn’t last any longer providing free SMS and airtime in exchange for relevant advertising. While the service as we know it is no more, the company will live on. Completely changing its business model, Blyk will now focus its [...]
With the advancements in GPS technology, especially related to mobile, location-based services have been getting a lot more traction. This, coupled with the fact that mobile apps are becoming the de-facto method of getting and receiving information via mobile devices, means location-based services (LBS) are here to stay. There’s been several apps that utilize LBS [...]
Colin White, UK Chief Executive of Oxygen8 Communications, examines the market potential for micropayments Demand for micropayments is increasing fast, as social networking and dating sites wake up to the benefits of taking small subscriptions via secure SMS or voice billing services. Added to this, and as part of the Digital Britain report, the Government’s [...]
AT&T is partnering with Major League Soccer and the U.S. Soccer Federation to secure a very cool title: the “official communications sponsor” of MLS and the U.S. Men’s and Women’s National teams. Distributing original mobile content tailored to soccer fans is becoming the growing aspiration of many telecommunications companies, and it’s clearly the mobile marketing [...]
Instant messaging company Miyowa has announced that Malaysian mobile operator DiGi has successfully launched its InTouch 5 messaging technology on its network, after an initial free two-month trial.InTouch 5 is Miyowa’s flagship product, which integrates multiple messaging services, such as IM (Instant Messgaing) and mail, with mobile advertising capabilities and CRM tools. It also integrates [...]
Jinny Software, which supplies messaging and media platforms to mobile network operators, has revealed that it is supporting Melita Mobile in Malta through its suite of messaging and media solutions. Melita Mobile is a new mobile network in Malta, offering voice and data services. It will be utilising Jinny’s messaging, media, routing & filtering, and [...]
Nokia Siemens Networks (NSN) and Vodafone have successfully tested a new antenna technology, designed to reduce carbon emissions and improve the cost efficiency of mobile phone networks for operators. The tests, carried out through the recently announced Nokia Siemens Networks Innovation Centre (NICE) initiative between the two companies, mark the first time that an integrated [...]
The UK digital marketing industry needs to be more clear in how it markets itself if it is to make the most of the growing appetite for UK business investment in online and digital marketing according to independent research commissioned ahead of this year’s ad:tech London.The research, conducted among over 900 visitors to last year’s [...]
Bravado, a well-known music merchandising company, has been tapped to create and distribute merchandise for the Rolling Stones. The announcement was not unexpected, as an agreement between Bravado (under the auspices of UMG) and the Rolling Stones was recently revealed. The deal will cover both future albums by the Stones and their expansive catalog to [...]
Jay Seaton, Chief Marketing Officer at mobile messaging company, Airwide Solutions, argues that operators are best positioned to protect their subscribers against mobile phone hacks and attacks Later today at the Black Hat Cybersecurity Conference in Las Vegas, researchers will demonstrate how they can potentially, in their own words, “hijack every iPhone in the World” [...]
